Sony Xperia Blog Portal

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We received some interesting and good news form our team in Americas. Yesterday, it was announced that Xperia™ PLAY 4G will be available with AT&T in September.

This 4G- capable version of Xperia™ PLAY, exclusively for AT&T, will arrive to stores in US starting September 18, and will be available in a special “stealth blue” color. Also, it will include the well known features such as:

First PlayStation®- certified Smartphone in the world
Dedicated gaming controls built into the phone through a slide out controller including directional keypad, dual analog touch joystick
Snapdragon chipset including a 1GHz CPU and Adreno 205 graphics processor (GPU)
Android 2.3.3 (Gingerbread) platform
4” 480 x 854 multitouch screen, up to 60 frames per second graphics, and stereo speakers for a great experience in gaming and entertainment
Dual camera: 5MP rear and VGA forward-facing, with video recording and chat capabilities over Wi-Fi
Pre-loaded with seven Xperia PLAY optimized games: Dungeon Defenders™ Second Wave, Asphalt™ 6 Adrenaline, Star Battalion, Madden NFL™ 11, The Sims™ 3, Tower Bloxx™: My City, and Crash Bandicoot®.
More than 150 games optimized for PLAY available for download.

If you want to know more about this announcement, please visit the AT&T newsroom here.

One thing I love about our smart phones is that they are open. That we as a manufacturer are not alone in defining how the phone is used and what the phone is used for. If you asked someone ten years ago what they used their mobile phone for, the obvious answer would be: “For phone calls and text messages.” That’s not the case anymore.

Ask the creative artists and intellectuals who have contributed to Xperia™ Studio what they use Xperia™ arc for and the reply will be: “To see the invisible colours in universe” or “To trigger an external gas flash when taking a photo”. Check out Xperia studio to see astrophysicists, artists, musicians and photographers go crazy with Xperia™ arc and really push the phones limits. Enjoy! I do:-)

Well, as Rikard wrote recently this Product Blog has been around for a couple of years now, evolving from the great project Rikard and Gustav started with the Satio Launch blog to what it is today, an important way for us to communicate with you, our users, not only to let you know what is new around Sony Ericsson but also to listen to what you have to say about the products and our company.

And now, also as Rikard wrote, we are introducing (drumroll please) … the new look and place for the Sony Ericsson Product Blog!

You will find the blog not only with a cool new look, but also some new features:

To comment, you will need to sign in, and you can do that easily with your Facebook account, Sony Ericsson Account or Google account. This way, we will ensure that the conversation keeps a good quality and it is helpful for everyone.
You can share our posts easier! If you like what you are reading, you can share through Facebook, Twitter or email a friend by only clicking a button.
Do you like videos? Well, you can find our latest YouTube videos directly in the Product Blog
Reply directly to the comments that interest you, to keep the conversation going. Also, you can like or dislike a comment with the thumbs up or thumbs down feature.
If you are interested in finding all the posts about a specific subject, you can now search directly from our main page on the search tab.
Visit our other blogs, the Developer World and Greenheart blogs directly from the Product Blog, easily!

You will also find that the Most Active Commentors table is gone, due to the change in design and functionality, we decided to let go of that feature.

We hope you like the change (we love it!) and that you will keep reading the blog and letting us know your thoughts. We have still a lot to come and we hope you will be here to accompany us in the journey!

Let us know what you thing about the new look and features!

Are you wondering how you can make your mobile game or app standout better? We can show you how… in Las Vegas. That where we will be hosting a speaking session, as part of this year’s Verizon Developer Community (VDC) Conference happening September 13-14 in Las Vegas, Nevada. Forget the slots and the Strip, the real action (for developers) will be at VDC, Verizon’s yearly conference designed to get your app into as many customers’ hands as possible. We took some time to talk with Magnus Ekenheim, Sony Ericsson’s Head of the Developer Program. Read on to find out what’s in store for our developers at VDC.

Magnus Ekenheim

What does Sony Ericsson have planned at VDC?

We will be having a booth on in the Developer Lounge of the main floor, fully staffed by various Sony Ericsson departments, including the Developer Program team. You’ll also be able to try out the newest games available on the Xperia™ PLAY on our two giant screens. On both days, we’ll be giving away three Verizon Xperia™ PLAYs to the players with the three highest score on Asphalt 6: Adrenaline.

Are there any speaking sessions planned?

Yes! We will be focusing on helping our developers to build better games that will stand out from the crowd by hosting a special speaking session. On Tuesday, September 13, 2:15 PM – 3:15 PM, Aaron Duke and Anupam Nath will be leading the session – Stand out from the crowd with Xperia™ PLAY. Aaron, a Sony Ericsson Product Manager, will explain how the Xperia™ PLAY is redefining the world of mobile gaming. He will also go over the “current state of PLAY” as well as identify the benefits of developing for Xperia™ PLAY. Anupam, a Developer Program Engineer, will review the standard Android™ developer tools available to developers, and the additional resources you can find on the Sony Ericsson Developer site. He will also provide an overview of how to access gamepad buttons and the touchpad, along with valuable developer guidelines and recommendations to keep in mind when developing Xperia™ PLAY games.

Aaron Duke

Anupam Nath

What can developers expect to get out of attending VDC?

I think it is a really good opportunity to meet with other developers, learn about the Stand out from the crowd promotional program, and get exposed to other apps, tools and ideas that may enhance your own app. You can also book 1-1s with Sony Ericsson business developers.

Thanks Magnus!

And we hope to see you there!

More information

Sign up for the speaker session and get general information on the Verizon Developer Conference website
Get the full VDC 2011 Sony Ericsson session description for Standout from the crowd with Xperia™ PLAY.

Did you know that by replacing the paper manual in a million of our phones with an electronic version we saved 350 tonnes of paper, which is the equivalent of 13,000 trees and 75,000 cubic meters of water?

In our recently published Sony Ericsson 2010 Sustainability Report you can find out more about what we are doing to lower carbon emissions, drive forward GreenHeart™ and improve our supply chain CSR.

Click on the link to have a look:
http://www.sonyericsson.com/cws/download/1/102/495/1/1314689687/SustainabilityReport2010.pdf

The report details Sony Ericsson’s corporate vision on sustainability and covers the company’s activities in three distinct dimensions: Corporate (economic), Planet (environmental) and People (society). We are proud to be able to say that Sony Ericsson continues to be an industry leader in the sustainability space and we are committed to take these efforts further in 2011 and throughout our Xperia portfolio.

We hope you enjoy reading the report! And if you have any comments or questions, please let us know in the comment section.

/The Corporate Sustainability Office

Are you longing for some high-tech companionship to make you feel better? Why not get with our hot, new smartphone – the Xperia™ arc S. The new Xperia™ arc S has a powerful 1.4 Ghz processor delivering up to 25% faster entertainment compared to Xperia arc™. Xperia™ arc S is also the winner of the EISA award “European Camera Phone 2011-2012”*, it comes with Android™ 2.3, and it is packed with all of Sony’s multimedia technology.

Xperia™ arc S truly takes mobile technology to the next level, bringing the award-winning sleek design from Xperia arc* and adding an upgraded 1.4Ghz processor, which means a 25% faster camera start up and media conversion time, along with 20% faster web page rendering time compared to Xperia™ arc**. Xperia™ arc S also features Sony’s groundbreaking 3D sweep panorama technology, which enables image capture and viewing in 3D by connecting the phone to a 3D TV using the HDMI output.

The arc S ensures a thrilling multimedia experience, thanks to its high-definition camera and video recording capabilities, and a visually brilliant 4.2” Reality Display with Mobile BRAVIA® Engine. The main camera is an 8.1 megapixel camera with 16x digital zoom and Sony’s award winning Exmor R™ for mobile image sensor that enhances still images and videos even in low light conditions.

Xperia™ arc S also includes access to the Sony Entertainment Network services – “Music Unlimited” and “Video Unlimited”***:

“Music Unlimited” has a global catalogue of over 10 million unique songs with access to your personal music library and ad free radio channels across multiple devices.
“Video Unlimited” (currently exclusive to Sony Ericsson Xperia™) is the ultimate source for the latest Hollywood blockbusters, all-time classics, and TV shows from all major studios.

Xperia™ arc S has 512 MB RAM and 1.4 GHz Snapdragon processor with the Adreno 205 GPU (based on the Qualcomm MSM8255 platform), and runs the latest Android platform version (2.3). Xperia™ arc S will be available globally in selected markets from Q4 2011, in the following colours: Pure White, Midnight Blue, Misty Silver, Gloss Black and Sakura Pink.

* Xperia™arc S and Xperia™ arc are winners of the EISA (European Imaging and Sound Association) award for European Camera Phone 2011-2012. Xperia™ arc is also the winner of the prestigious red dot Product Design Award 2011.

** Based on internal tests.

*** Availability of Sony Entertainment Network services:

“Music Unlimited” and “Video Unlimited” are expected to become available on Xperia™ arc S and launch timing will vary by region. Customers will be notified when services are available.
Markets for Video Unlimited: USA, Italy, Spain, Germany, UK, France, Australia, Canada and Japan.
Markets for Music Unlimited: USA, Italy, Spain, Germany, UK, France, Australia, Ireland, New Zealand.

More information

Find out more about the Xperia™ arc S Android smartphone on the consumer website.
Read more about the Xperia™ arc S on the Sony Ericsson Product Blog.
Download the Xperia™ arc S white paper.

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Sony Xperia Blog Portal

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Email & Comment Test Post

Android tutorial

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Announcing Xperia PLAY 4G for AT&T

Xperia™ Studio – remaking reality with Xperia™ arc

Welcome to the new and improved Product Blog

Learn how to be a standout developer at VDC 2011, and win an Xperia PLAY!

350 Tonnes of Paper, 13,000 Trees and 75,000 Cubic Meters of Water

Meet the Xperia™ arc S – newer, faster, hotter!

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